Carla D. Bass, Colonel, Air Force (Ret), served 30 years active duty, working directly with general officers and civilian equivalents, ambassadors, congressional delegations, and foreign dignitaries. She wrote letters for executive-level signature; reports for senior military leaders; hundreds of personnel appraisals; nominations for awards, congressional fellowships, and other competitive packages. She composed elevator speeches, talking points, and executive correspondence, many of which were sent to Congress and senior leaders in federal agencies. She wrote and delivered presentations to senior government personnel for whom five minutes was significant. In all instances, each word and every second of the audience’s time counted. Carla developed a handbook on powerful writing that she taught as a labor of love to thousands of Air Force personnel for 15 years. She served in locations to include Germany; Korea; Hawaii; Bulgaria; and Washington, D.C. She lives with her husband, Lynn Reeves, in the Virginia countryside.